Social Media Coordinator - Part Time

Description

American Tombow is looking for a part-time Social Media Coordinator to join our Marketing Team! This is an on-site role in our Suwanee, Georgia office.

The ideal candidate will maintain and grow social media platforms and influencer network by developing a strategy and program content to support key sales initiatives. Additionally, this individual will build meaningful relationships with key social influencers. Other responsibilities will include day-to-day management of social media accounts and coordination of Brand Ambassador activities.

Responsibilities

• Develop social content across video-first platforms, i.e., TikTok, Instagram, that build our digital presence, drive engagement, and tell our brand story in a culturally relevant way.
• Create and schedule content on all company social media accounts with focus on Instagram and TikTok.
• Monitor all social channels and comment on relevant content, respond to comments and DMs.
• Work with marketing team to gather content for evergreen and seasonal campaigns
• Assist with art direction and execution.
• Create, manage, and execute Social Media content calendar (including copy) in alignment with marketing calendar.
• Stay ahead of industry developments, creative trends, and culturally relevant events to push our social media efforts forward.
• Manage and coordinate influencer marketing activities in accordance with the strategy set forth by Creative Manager. Effectively communicate with influencers to develop campaign plans, execute campaign, and monitor/report on effectiveness.
• Assist with public relations efforts regarding new product launches and introductions.
• Engage in active social listening and community management on Tombow’s social accounts, engaging with fans and answering questions.
• Assist with providing content to industry blogs with new product information, company updates, etc.
• Maintain database with relevant keywords, media contact list, and reporting metrics.
• Monitor competitor social media activities, benchmarking Tombow’s efforts against those of key competitors.
• Research media opportunities and recommend relevant pitch stories.
• Manage network of Brand Ambassadors and Student Brand Ambassadors, showcasing their work through use of social media to build demand for the Tombow brand.
• Actively grow Brand Ambassador and Student Brand Ambassador programs through recruitment efforts, relationship building/maintenance, managing product calendar, scheduling giveaways and cross-promotional opportunities, submitting sample requests, and mail all related packages.
• Manage marketing sample inventory and supplies.
• Perform other duties as assigned, as well as duties that are unique and/or specific to assigned department.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field or equivalent experience
• 2+ years of experience in communications and/or public relations
• Demonstrated experience creating custom social media strategies that have achieved results
• Art & Craft and/or Office Products Industry experience a plus

This is a part-time position working in our Suwanee, GA office

Business hours are Monday to Friday, 8am - 5pm